With sales down in their mismatched seasonal aisle, Walgreens tasked Periscope with the duty of establishing  a singular voice and look to help the Walgreens buyers source a more cohesive and desirable product collection. Leveraging trend forecasting and design intuition we created an exhaustive buyers guide and a packaging system helping to transform the aisle into a orderly
and on-trend destination within Walgreens stores nation-wide.

Client: Walgreens
Project: Packaging, Trend Design
Agency: Periscope
CD: Jim Jackson
Associate CD: Richard Gordon-Smith
Designers: Connor Murphy, Lauren Rerig, Shayla Nesheim
Photography: Neal Reiter